Three Generations, One Enduring Standard
The Matouk name stands for more than a business; it represents three generations of our family realizing a dream. It also stands for our larger family—the craftspeople in our factory, our inspiring designers, our partners around the world—who know they’re a part of something extraordinary. We bring out the best in one another, creating, producing, and exploring in a community of mutual respect.
John Matouk brings fine European linens to his new country
Born in Damascus, the son of a fine jeweler, John Matouk developed his taste and respect for workmanship in Syria, Italy, and China. Matouk & Co. began the day he arrived in the United States in 1929, determined to import world-class linens and embroidery to the American market. The company quickly built a reputation for its high-quality products, dependable business practices, and innovation. When imports were cut off during WWII, John opened his first factory in New York and engineered a special blend of mohair, rayon, and cotton, creating Matouk’s first signature tablecloth. Later, Matouk & Co. expanded its business, importing table linens from around the world.
George Matouk Sr. expands and modernizes, honoring his father’s legacy
George Sr. spent his high-school and college summers learning the family business. After a stint in the U.S. Navy, he joined the company full time, expecting to work beside his father for years. But John Matouk died unexpectedly just three years later. To grow what his father created into a thriving contemporary business, George updated its offerings while maintaining the quality and integrity his customers expected. He kept ahead of tastes and fashions, expanded the line to a full-service home textile source for the best stores in the country, and moved its factory from New York to New Bedford, Massachusetts, a region known for fine textiles and craftsmanship.
George Matouk Jr. maintains excellence and innovation while ensuring sustainability
George Matouk Jr. absorbed the lessons of his father and grandfather: to partner time-honored techniques with the very best materials while keeping an eye toward the future. For today’s generation, that means minimizing environmental impact and promoting a healthy workplace. The company’s Fall River headquarters is now powered by clean solar energy and features state-of-the-art production tools. As George Jr. leads the brand into the future, he works to uphold Matouk’s reputation for beauty and craft while seeking new ways to save energy and protect the environment.