The new luxury skyscraper, in the heart of Manhattan’s Upper West Side, is an architectural wonder in both scale and design, with interiors that impressively marry modernity and comfort. When the developers tapped three leading interior designers to craft the model residences, they called us to collaborate and make sure the bed and bath linens were on par with these thoughtfully-designed living spaces. 

On the domestic front, there are few things more disconcerting than harboring chaos and disorder behind closed doors, no matter how neat and orderly your home appears to guests. Lawlessness in your closets can create a level of anxiety that makes it difficult to enjoy your home, regardless of how neat and beautiful the public spaces are. 

For the 2025 Hampton Designer Showhouse, designer Lynn Berney of LTA Interiors sourced several Matouk products for the primary bathroom. She selected our Newport and Daphne Towels, as well as the Matteo Robe, to complete the look of the beautiful space. Below, learn more about the pieces that are included.

Just like there are infinite possibilities when it comes to prints, patterns and designs for bed linens, there are seemingly limitless ways to make the bed itself. These are all a matter of personal preference, of course—there’s no right or wrong way to do it. In our world, that’s where our Matouk customers come in. We get special requests and ideas for customization all the time from our community of design aficionados, and one of the most popular has been for oversize Euro shams.

In every industry, product development can take multiple seasons—even years—in order to get the details exactly right. Fine tuning materials, production processes and finishes is an exhaustive process, but one that’s worth it when the completed piece is finally ready to present. Such has been the case for Giza, our most luxurious towel ever. Made of 100% Egyptian cotton from the Nile River Valley, Giza has an unmatched sense of softness. It has a welcoming, weighted feel without being overly heavy, and dries quickly thanks to its excellent absorbency. Giza is available in a radiant white, with a choice of a dozen tape finishes to coordinate with any bath style. And with a slightly wider tape than we typically use, there’s more of a pronouncement of palette than in our other offerings. A closeup of Giza towels, showing off their radiant white cotton and vivid tapes But it’s an unseen detail—quite literally—that was behind Giza’s extensive road to becoming a reality. For this towel, we pioneered an all-new blind stitch technique, making it nearly impossible to see any seams whatsoever. The tape meets the towel seamlessly (in every sense of that word), so that there is virtually no visible connection point between the two. Beyond the visual appeal, this also makes Giza flawless to the touch, enhancing its softness and creating our best bath experience. [shoppable-image-products=giza-makeup-towel] The newest addition to the collection is our Giza Makeup Towel, a long-requested product that is finally here. Crafted from our signature premium Giza cotton, it comes in a vivid Carbon color that is designed to resist fading from light, chemicals and frequent washing. It's embroidered with "makeup" in a custom font and features a white tape (custom tapes are of course available). The towels are available in a set of two, wrapped in a bow, and make for a lovely gift. Sometimes it's the things that seem simplest that require the most craftsmanship—the chicest little black dress, the perfect tech gadget and even the most premium towel. Experience Giza for yourself and discover why it's a passion project that was years in the making.

We can all use more positivity in our lives. In a world full of highs and lows and where happiness ebbs and flows—yes, just like the ocean—there are people like Christopher Antao. Chris used his own childhood experiences as inspiration to found Gnome Surf, a non-profit surf therapy organization that serves everyone from children with special needs to families, people with PTSD and many more.

For 20 years, College Visions has been a vital resource for historically underserved students in Rhode Island. This grassroots organization assists low-income and first-generation high school students in applying to college, succeeding when they’re there, and finding fulfillment as they enter the workforce. It’s one of the important groups that Matouk is immensely proud to support as part of our charitable work, supplying dorm essentials to students as they start their college careers. 

House of Matouk is proud to feature a curated selection of Design Partners, each of whom embodies a creative vision, design sensibility and manufacturing philosophy similar to our own. These esteemed and beloved brands include The Urban Electric Co., Marmi, The Hudson Company, Waterworks, Elson & Company and Schumacher. They are all known as leading innovators in their respective industries and for setting the highest standards in their dedication to craft, quality and customer experience. Showcasing these Design Partners at House of Matouk allows our customers to fully embrace the Matouk lifestyle, so that every decorative detail - from lighting to flooring to linens - will inspire, captivate, and bring you closer to home.  Each Matouk design partner has a story to tell. Discover them all below, along with a gallery of photos from inside House of Matouk at the bottom of this article. Meet the Design Partners at House of Matouk The Urban Electric Co. For 20 years, The Urban Electric Co. has blended modern American manufacturing with sophisticated design to produce made-to-order, highly customizable, heirloom-quality lighting. Each fixture is bench-made and hand-finished at the company’s factory in Charleston, SC and found throughout distinctive homes and commercial spaces around the world. The Urban Electric Co. illuminates House of Matouk with such pieces as a dramatic, show stopping Needles Hang pendant, inspired by the lanterns of legendary London nightclub Annabel's, as well as picture lights and floral-inspired sconces gracing the walls.   Marmi For over 50 years, Marmi has provided unparalleled natural stone, brilliantly designed objects and exceptional service to top architects, designers and contractors worldwide, allowing its customers and partners access to the richest inventory from quarries across the globe. Marmi also offers “Editions,” a collection of readily available pieces that blend exclusive materials and artisanal expertise, in such product categories as mantels and bath.  House of Matouk is pleased to showcase Marmi’s organic Italian marbles - from cloudy grays and warm whites to stunning Calacatta Viola, in the form of side tables and atop flooring and countertops lining hallways, powder rooms and kitchens.   The Hudson Company Founded in 1995, The Hudson Company is a boutique mill that manufactures custom wood flooring, paneling, and beams from its 35,000 square foot mill in Pine Plains, NY. Nature’s design genius shines through every one of Hudson’s products, whose origins can range from 19th century buildings to managed timber stands throughout Europe and the United States. Each Hudson finish is applied by hand in a low-build, low-sheen treatment that reveals the natural characteristics of the wood. The Hudson Company’s purpose-cut, European Oak makes up House Of Matouk flooring and delivers a fine, subtle grain that serves as a generous backdrop to our additional design elements.   Waterworks Waterworks is the world’s premiere design resource for the bath and kitchen, with exclusive offerings spanning fittings, fixtures, cabinetry, surfaces and accessories. Each product is crafted through a unique collaboration involving designers, craftsmen, artisans and manufacturers and graces the most celebrated private homes and commercial properties internationally, from Soho House Paris to the Waldorf Astoria Beijing.  Waterworks' iconic unlacquered brass fixtures can be found throughout House of Matouk, while its striking, freestanding Empire tub serves as a focal piece to our bath collection.   Schumacher Schumacher has been synonymous with style since its founding in 1889 by Frederic Schumacher. As a family-owned company, Schumacher continues to uphold a passion for beauty, quality and innovation across its vast array of fabric, wallcoverings, trims, furniture, rugs, pillows and more. Each of Schumacher’s wide-ranging collections is united by a respect for classicism and an eye for the cutting edge and, as a collaborator of the brand, Matouk is proud to carry on its legacy and heritage through our own printed collections. House of Matouk is delightfully adorned by Schumacher’s hand-selected fabrics, including grey boucle and Zeta Handwoven textures atop stools, a four-posted bed upholstered in Kumar Silk Matka fabric, window treatments and mural-inspired wallcoverings in nature-themes, such as Italian Promenade and Livia’s Garden.   Elson & Company Elson & Company was founded in 1997 in San Francisco by Diane Elson Bankoff. Following a trip to Nepal and Tibet, she longed to bridge the art of traditional Tibetan weaving with a fresh take on timeless design. Each Elson carpet is handmade in Kathmandu by masters of traditional weaving techniques, who transform the finest high-altitude Himalayan wool into gorgeous, colorful, and long-lasting carpets.  An array of rugs by Elson & Company enhance House of Matouk, including several styles from its collaboration with Oscar de la Renta.       House of Matouk photos by Read McKendree

Every Spring, we see a proliferation of floral prints throughout the home, from stylized floral wallpapers and rugs, to brightly colored chintzes on upholstery. There may be a reason why we gravitate to these textiles:scientific studies find that humans reap numerous benefits from living amidst flowers. Notably, a 2012 study by researchers at Harvard Medical School found that people actually feel more compassionate towards others, have less worry and anxiety, and feel less depressed when flowers are present in the home. Matouk has long embraced the floral in timeless and exciting ways, through the Lulu DK for Matouk collection - styles like Charlotte and Joplin - and through our own new introductions over the years. In the spring of 2019, we introduced Matouk prints Margot and Alexandra, which began a sort of rebirth of florals in the Matouk product line. Margot, a subtle floral pattern, originated from a textile found deep in the Matouk archives and was launched to coincide with Matouk’s 90th anniversary. Alexandra, based on a vintage Parisian find, is a bold, lively take on the floral that adds an elegant touch of whimsy to the bed. Both of these patterns reinvigorated our love for florals, and naturally, as we began an exciting new collaboration with Schumacher, florals were somewhat destined to be a part of the collection. [shoppable-image-products=alexandra-sham] [shoppable-image-products=margot-sham,margot-duvet-cover] The Matouk Schumacher Collection unites two heritage companies synonymous with beauty and quality, and combines Matouk’s impeccably crafted linens with Schumacher’s extraordinary prints. Schumacher, having been in business since 1889, is well known for its vast collection of patterns and a tastemaker in the industry. And if you know Schumacher, you know that florals are a key part of their DNA. Dara Caponigro, creative director of Schumacher, says, “We have some floral patterns in our current portfolio that have been in our line since the early 20th century and we bring out brand new ones every January as part of our Schumacher Classics collection.” Caponigro continues, “Florals are forever appealing, how they’re used may change and the colorways may change, but a beautiful floral pattern can really stand the test of time.” "Florals are forever appealing, how they’re used may change and the colorways may change, but a beautiful floral pattern can really stand the test of time.” -Dara Caponigro on the power of florals Left: Pomegranate for the Matouk Schumacher Collection in Prussian Blue, Citrus, and Pink Coral. Right:Our Daphne linens in Grass, Hazy Blue, Berry, and Silver. [shoppable-image-products=pomegranate-sham,daphne-sham] Pomegranate, a bold floral from the Matouk Schumacher Collection, is a style we feel will do just that - stand the test of time. Based on an 18th century design from Schumacher’s archive, Pomegranate reimagines a timeless botanical in three luscious colorways: Citrus, Pink Coral, and Prussian Blue. The vibrant style is printed in Italy on our 500 thread count Luca percale and finished with the subtlest scalloped edge and white tape (the same finish as Margot). Pomegranate is a wonderful pairing of Schumacher artistry and Matouk craftsmanship, and brings a classic yet exuberant style to the Matouk line. Another new introduction for Matouk Spring 2020 is Daphne, a versatile style that utilizes florals in a more subtle way through it’s embroidered floral vine. Daphne is special in that it originated as a multi-colored Bespoke style and has now been reintroduced into our core collection as a modern, single-color embroidery. Daphne can be quietly classic or vibrant and bold, depending on the choice of thread color. Made on our white 520 thread count Ceylon percale, each piece is finished with a knife edge and delicate white cording. Schumacher's Pyne Hollyhock (shown in Grisaille), a favorite of Schumacher's creative director Dara Caponigro. Image Courtesy of Schumacher. Not only do florals make a statement on the bed, but they translate beautifully to wallpaper and furniture as well. Schumacher’s textiles are perfect for these applications. Some of Caponigro’s favorites, including Pyne Hollyhock, Salisbury Chintz, and Betty Chintz by Veere Greeney, are “uber sophisticated styles that are romantic but not too sweet, and add life and beauty to a room". Personal favorites of Matouk Creative Director, Mindy Matouk, include Indian Arbre, "it is so lush and exotic, very transcendent", and Rubia Embroidery, "My favorite is the blush colorway which has the most beautiful golden threads floating on a pale peach linen. The colors and the geometry are so soothing and elegant, but the embroidered flowers are pure charm." Left: Schumacher's Betty Chintz in Celadon. Right:Schumacher's Rubia Embroidery in Blush. Although we’ve long been a fan of florals, some rightfully find them overwhelming or too fussy. Caponigro offers some advice on how to keep florals from taking over a space, “To keep the space more modern, make sure florals are used intentionally in a room and mix them with plenty of solids like linen. If you’re going for a bang – floral upholstered walls or full length curtains – keep the rest of the room on the cleaner side. Or, try using them in a more minimal way – a single floral expertly placed – on a club chair or occasional chair – is often all it takes to add a note of lovely surprise without overdoing it.” For those who prefer a more minimalist on florals, Caponigro recommends Schumacher’s Roca Redonda in Carbon & Multi. Schumacher's Roca Redonda in Carbon Multi. Perhaps one of the greatest benefits of florals is the element of cheerfulness they add to a room. During this time while we are cooped up in our homes yearning for more time outdoors, and outings with friends and family, florals, in any form, serve as a source of joy. As Caponigro explains, “They elevate our moods on the darkest days and remind us that spring is just around the corner.” Matouk agrees, "Flowers are a symbol of abundance and romance, and humans are biologically primed to associate flowers with happiness. While it would be nice to have fresh flowers in the bedroom everyday, for most people that isn't happening. Floral textiles are the perfect evergreen surrogate to lend some optimism to our environments." "Floral textiles are the perfect evergreen surrogate to lend some optimism to our environments." - Mindy Matouk

As soon as we laid eyes on this, we immediately reached out to Alexis Humiston, head designer of San Francisco-based ABH Interiors. The romantic-meets-modern wallpaper, Moroccan chest, and heavenly tumble of white and blue bedding left us wanting to see more. Humiston was happy to give us the details about this space that boasts a few surprises.

"I love creating rooms with a fresh, all-American glamour that serve up tradition with a twist, says designer Stacie Flinner. For me, it’s about incorporating American, European, and Asian antiques, textiles, and furnishings inspired by my many travels.” 

Come along as the city’s favorite interior designer leads a stylish tour of the city.  

In 1929, John Matouk arrived in the United States from Damascus, Syria, seeking to import the most beautiful, highest-quality products from around the world for sale to U.S. consumers.

The interior decorator, tastemaker, and design influencer feathers a stylish nest in Houston.

A Nashville designer thinks pink for a stunning nursery in Nashville.

  A dynamic design duo from Westchester, New York dreams up a cool twist on the traditional sleep space.

We reveal the facts, figures, and myths behind the much-debated bedding term.

Zero twist, ring-spun, terry, loop...we’re sharing the who, what, why of towels, and how to choose the type of towel that's right for you.

Unsure which bedding best suits you and your sleep style? Look no further as we break down the basics of our sheeting fabrics.

Appliqué and embroidery have been used throughout the ages across categories, including apparel, soft goods, linens, and tabletop. Both appliqué and embroidery have starring roles at Matouk throughout our bed and bath linen collections, as we take a contemporary approach to these time-honored techniques.

The established designer created a calm, restorative sleep space with added details throughout.

The NYC designer infuses refined, modern style into a bedroom made for the book lover.

The accomplished interior designer gives us an insider guide to this colonial-era city in Mexico’s central highlands. 

In our new series, we step inside some of the country’s most beautiful hotels and inns that pamper guests with Matouk linens. 

Don’t miss this chic guide to the cooler-than-cool city in the Lone Star State from three hometown tastemakers.

This New York stylemaker, artist and author calls Cape Cod home each summer, making her the ideal guide to New England’s best.

Channeling a summer’s day in Positano, the designer sets a molto chic scene.

Table linens are transformative. They can turn an everyday meal into a memorable affair or can make a special occasion dinner party into a truly elegant affair. They are not just decorative -- tablecloths will protect your table from spills and scratches, while fabric napkins will protect your clothing from a dropped morsel or splash of red wine.

Achieving a pulled together bedroom begins with the bed. After all, it’s the focal point of the space. That doesn’t necessarily mean you need to add five hundred frill throw pillows to it. Even if you’re a swish-the-duvet-and-be-done-with-it type, with five more seconds spent stacking your sleeping pillows, you can create a clean bedding scheme.

A well-dressed bed can be as simple as fine quality sheets topped with a fluffy duvet and duvet cover, or composed of various layers, such as a flat sheet, blanket, quilt, and a throw. Or perhaps it’s all hidden under a bedspread. How you choose to outfit your bed is personal preference, but are you well-schooled in distinguishing one layer from the next? What is the difference between a duvet and a quilt? What is a coverlet? Should you choose a bedspread or a blanket cover? And what is a bed scarf? Scroll down for our informative bed coverings glossary. And once you’ve mastered the bed coverings, click over to our pillow formations chart, which provides ten different style schemes.

Folding a fitted sheet can be exasperating. Indeed, if find you try your mightiest to get the corners to line up just so, but then end up stuffing the whole thing into a ball and shoving it towards the back of a shelf, you are not alone. But it doesn’t have to be that way. 

There are few things better than a new set of luxury towels. Whether stacked up in a linen closet or hung on a towel bar, they’re practically sparkling with their soft newness. The question is, how to keep those towels as fresh as they day you bought them?

Take a spin around this East Coast summer playground with the ultimate local.

Perfecting your bed with the world’s finest linens has been our purpose at Matouk since 1929. Our Down Collection extends this passion and expertise to the pillows and comforters that lie at the core of your ultimate night’s sleep. 

A stylish tour of this Southern capital that’s getting buzzier by the day.

They say that one of the keys to being a successful entrepreneur is to find a need in the market and then serve it. That's just what Jenny Taubel and Cam Reynolds did back in 2008 when they realized that their hometown of Atlanta was seriously lacking a shop that offered custom linens with a contemporary vibe. That's when the two interior design experts joined forces to open Gramercy, a Buckhead area shop serving locals with southern roots and sophisticated tastes. Boasting an in-house embroiderer as well as a longstanding relationship with Matouk, Gramercy is the place for Atlanta area locals to seek out monogrammed linens—a quintessentially southern look with a timeless appeal. "Monogramming is classic and graceful," says Jenny, "not to mention rich with tradition. It's the ultimate personalized luxury." Here, Jenny and Cam share seven surefire strategies for getting the most out of a monogram. Less is More—When It Comes to Your Sheets, That Is "If you want to monogram your bedding, simpler is a better choice," says Jenny. "Go for white sheeting with a small element of color on a sham or a duvet. Matouk is one of the best products on the market for embroidery because the company does so many beautiful classic styles that are great for monogramming. We steer people in that direction if we know they want to have a personalized piece in their bedding." It's All About That Placement Are you going for a bold look or do you prefer understated? Do you want your monogram on shams? A coverlet? A duvet? "We try to encourage one or two elements of your bedding to be monogrammed," says Cam. "If a customer only wants one piece, then we suggest doing the shams and making the monogram big and bold. Unlike a flat duvet, shams sit up on the bed, so they make more of a statement when you walk into a room. "If a customer wants both the duvet and shams, we encourage top center placement of the monogram in a smaller font on shams, and then a bigger monogram on the duvet." Monogram style 2006 on Lowell. [shoppable-image-products=lowell-flat-sheet] Mind Your Letters "Turns out certain letters lend themselves better to certain monogram styles. For example," notes Jenny, "the letters 'J' and 'I' can look very similar in a font that has a lot of flourish in it. Those letters look better in a more structured font because they can be more easily distinguished." Initial Guidance "It used to be the protocol that when a man and woman would get married, they would use the woman's initials on their monograms," says Cam. "But now, etiquette is all over the map." She notes that about half of newly married couples now use their shared initials, with the woman's first initial on the left, the man's first initial on the right, and their shared last initial in the middle. Couples with different last names often use two different monograms on their shams. Says Cam: "If you're worried about an asymmetric or inconsistent look, do a top center monogram in a smaller font and make all the letters one size." Monogram style 2002 on Scallop. [shoppable-image-products=dakota-flat-sheet] What's News? It's not just choices about initials that have evolved over time. While monogramming has been a tradition for generations, trends still come and go. For example, customers used to regularly monogram sheet sets and tablecloths. But now, says Jenny, "They go for something more noticeable—top of bed pieces like duvets and shams as well as cocktail napkins and placemats for the table." When Cam and Jenny first opened their store seven years ago, many of their customers monogrammed coverlets. But that look has waned in favor of shams and duvets. "Shower curtains are hugely popular now, too," adds Jenny. "People love the personalized look in their bathrooms." Towel Tales Speaking of bathrooms, Cam and Jenny urge consistency from the bedroom to the bath. "We'll always encourage customers to choose the same monogram color and style in their bedroom and bathroom," says Jenny. "We're big fans of monogramming hand towels," says Cam. "When you layer them over bath towels, they are what's most visible." Southern Shades "Opal and light blue are very popular colors in the South," notes Jenny. Ivory on white is becoming popular, as are gold tones. But most Gramercy customers still choose color. "Monogramming is a statement after all," she says.

There are many ways to display one’s luxury towels in the bathroom—rolled in a basket, draped over the side of a sink, stacked on a shelf, layered on a towel bar. It’s fun to experiment, and you can look at our Towel Play board on Pinterest for ideas.

We’re dropping in on designers and tastemakers in their most personal (and stylish) spaces.

Baking in the sun may not be good for you and me, but there′s one thing that should hang out in the sun all day: your sheets and various other fine linens. Not only is it a solar-powered way to dry laundry, it also has a natural brightening effect on sheets and table linens. Plus, linens come off the line smelling summery fresh.

Of all the questions we get asked, there is one that we are always prepared to answer: how to keep your bed linens as white as the day you bought them. Body oils, sweat, makeup and body products can find their way onto your pristine white linens, sticking to them and lending a yellow tone. And that's before the pets and children lend their special patina.