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Laundry Essentials


The Backstory

When you bring Matouk linens and towels into your home, you are getting the results of over 80 years of dedication to producing the finest textiles in the world. We spend countless hours sourcing the highest quality fabrics from Italy, Switzerland, Belgium, Portugal and more, and weaving them into beautiful textiles we hope our customers will enjoy for a long time.

In an age where everything feels disposable and dispensable, we want your Matouk products—and all of your home textiles and garments—to look as good as the day you bought them.

As we approach the 85th anniversary of Matouk, we’ve been doing a lot of thinking about longevity. And when it comes to the life of your linens, towels, and clothing, the key is begin with an exceptional product and follow up with tender loving care. That’s where our new Matouk Laundry Essentials come in.

We launched our Matouk Laundry Essentials collection to provide our customers with laundry care products that not only enhance the lifespan of your home textiles and garments, but are also sensitive to the planet and people. We hope you love these products much as we do.  

The Products

Matouk Laundry Essentials combine renewable, earth-friendly ingredients with advanced technology to eliminate the chemicals and irritants that can degrade your fine linens and garments and expose you and the environment to harmful toxins. Our all-natural, aromatherapeutic scents will help you grow to love your clean sheets, towels and clothes even more.

Laundry Detergent

Matouk Laundry Detergents are available as a delicate formula and daily wash. They are specially formulated for all types of washing machines, including High Efficiency. Because they are low-sudsing, they are safe for septic tanks. Our 6x concentrated formula means a single bottle of Matouk Laundry Detergent can last you up to 32 loads—that’s only $.60 per load.

Matouk Laundry Detergents are all-natural—with no harsh or abrasive chemicals—and rinse out completely from your garments, never leaving behind any soap or residue.

You’ll notice how light the liquid formula is—not syrupy like conventional detergents. That’s because we don’t weigh our products down with chemicals and other additives like other manufacturers do.

For machine-washing, add two capfuls of detergent per full load for any type of machine. For hand-washing, add up to one capful of detergent.

- Matouk Delicate Laundry Detergent is designed to effectively and gently clean perspiration, deodorant, and stains on delicate, natural fibers like silk and cotton, as well as on delicate synthetic fabrics like rayon, polyester, and many more. Use it for machine- or hand- washing your most fragile items, such as lingerie, hosiery, and shapewear. The 100% natural Lavender scent is fresh and fragrant.

- Matouk Daily Laundry Detergent is formulated so that all of your essentials—from linens to towels to clothing—turn out exquisitely clean and in the same excellent condition as the day you brought them home. Try it in Lavender, Fresh Green, Citrus Blossom, and Fragrance Free.

Matouk Stain Remover

Gentle on fabrics yet tough on stains, Matouk Stain Remover is an effective solution for spot treating stains. For best results, apply Matouk Stain Remover directly to stain as soon as possible and allow it to soak into the affected area for 15-20 minutes. Follow with the appropriate Matouk detergent and launder as usual. If stain persists, repeat process prior to heat drying. Test Matouk Stain Remover on an inside seam if you are unsure whether it is appropriate for certain fabrics. Not recommended for wool, silk or many delicates.

The Earth-Friendly Commitment

- With Matouk Laundry Essentials, we are committing to expertly clean your home textiles and clothing while preserving their quality, minimizing our environmental impact, and being gentle on your skin. We’re confident there is no other cleaning product this worthy of your laundry room—and your home.

- All ingredients all classified as non-hazardous. Our products do not contain Sodium Lauryl Sulfate (SLS), Sodium Lauryl Ether Sulfate (SLES), Formaldehyde, Pthalates, 1,4 Dioxane, Parabens, Phosphates, Optical Brighteners, Genetically Modified (GMO) Ingredients, marine pollutants, artificial fragrances, or artificial dyes.

- All products are hypo-allergenic and safe for sensitive skin.

- Our highly concentrated formulas require less water, less packaging, and less energy to transport. All are readily biodegradable.

- All products rinse completely, leaving no chemical residue on you or your fabrics.

- Our luxurious Lavender, Citrus Blossom, and Fresh Green fragrances are a custom blend of therapeutic grade, 100% essential oils. We never use artificial fragrances or chemicals to enhance or amplify our scents. For this reason, they are subtle and free of the overpowering chemical smells of conventional detergents that often linger on fabrics.

- Our Fragrance Free Daily Laundry Detergent does not contain any masking chemicals and is ideal for those with the most sensitive skin.