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Matouk Spotting: From New York to L.A.

Matouk Spotting: From New York to L.A.

The Forum; right: Matouk Milagro towels.

In addition to outfitting the finest homes, Matouk often provides bed linens and towels to commercial enterprises nationwide and abroad, from country B&Bs to big city arenas. We thought it would be fun to offer you a glimpse of three establishments that have recently incorporated Matouk products.

Los Angeles: The Forum

The historic arena the Forum in Inglewood, California opened in 1967 as home to the Lakers (the team now plays at Staples Center) underwent multimillion-dollar renovations in 2013, re-opening last year with a top roster of top-notch concert performances and plenty of perks. Case in point: VIP facilities boast Matouk’s best-selling Milagro towels.

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The Setai in Miami uses Verano Hemstitch linens.

Miami: The Setai

The Setai, a boutique hotel in Miami’s hip South Beach neighborhood chose Matouk Verano Hemstitch bedding for its guest rooms. Verano Hemstitch is made from the highest quality linen yarn woven in Italy from flax grown in northern France. It is used mainly for very fine shirts, but our technicians have adapted it for the production of lightweight bed linens, perfect for a serene oasis like The Setai.

A representative from the hotel had this to say about its choice: “The Setai Hotel is highly focused on our guest experience and providing luxury service and amenities at every touch point. The quality and design of Matouk linens is reflective of our brand and they exceed the expectations of our highly discerning guests.”

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An exclusive fitness facility in Manhattan uses Milagro.

New York City: An Exclusive Fitness Facility

Matouk was approached by a chic, by-invitation-only boutique fitness facility that boasts state-of-the-art fitness and training equipment, digital lockers, and a wellness room. The locker room now stocks Matouk’s white Milagro towels. Milagro is a particularly good choice for an upscale gym because while Milagro towels feel very plush, they’re incredibly lightweight, thanks to the “zero-twist” Egyptian cotton yarn we use to weave them.