Sign up to be the first to hear about Matouk news and events.
← Back to The Thread

Matouk Muse: Veronica Swanson Beard

Matouk Muse: Veronica Swanson Beard

Veronica Swanson Beard, co-founder of Veronica Beard. Photo courtesy Claiborne Swanson Frank.


Last month, we made Veronica Miele Beard, one half of the duo behind chic upscale sportswear line Veronica Beard, our Matouk Muse for the way she inspires us with her creativity, passion, and enviable style.

This month we’re making a Muse out of her other (work) half. Also named Veronica (crazy, right?) Veronica Swanson Beard is VMB’s sister-in-law and business-partner-in-crime.

VSB found a few minutes to answer these rapid-fire questions from us in between showing her company’s Spring 2016 collection at Fashion Week and launching the Jacket Shop, a virtual tool that allows customers to combine the brand’s blazers with its signature “dickeys” (interchangeable sweaters that zip into the jackets) to create a completely custom look.

Your interior design style? 
Eclectic, collected, colorful and layered.

First design memory? 
When I was four, I made a Wonder Woman costume out of colored construction paper and stapled it to my clothing.

Interior design look you are dying to test drive? 
Stripped, raw floors and black lacquered walls in my husband’s study.

Your master bedroom will never be without. . .
A really well-made bed and great sheets—my mother taught me well!

A perfectly designed bathroom will always have. . .
Two shower heads in the shower.

What's on your bedside table? 
Photos of my husband and our three boys, and fresh flowers.

The thing you always hunt for at flea markets and antique fairs? 
Everything! I am a serial collector—from silver to antique Christmas ornaments and everything in between! I also have a thing for chairs.

If you had three hours free—no work, no family—you would. . .
I would love to walk around Brimfield Antique Show and know I had a moving truck waiting out front to take my treasures home with me.

If someone wants to seriously splurge on you, they will. . .
Buy me vintage gold jewelry.

Your personal fashion "uniform" for Fall 2015? 
Veronica Beard Port Double-Breasted Dickey Coat and Skinny Flare Denim.

The Veronica Beard item(s) that’s currently flying off the shelves?
All of our new Dickey jackets, the Denim and the Field Cargo Camo Pants.

Favorite hotel? 
Le Bristol Paris.

Favorite shopping city and store?
Paris, Le Bon Marché.

Daily reads? 
Business of Fashion, New York Times, The Daily Mail, The Skimm.

What are you most proud of? 
My family.

Mantra or mindset you try to live by? 
Live in gratitude.

Secret skill or talent?
I speak Spanish fluently.

The way you stay sane while trying to balance it all? 
I work out and I get out of the City every weekend

Favorite moment of the day and why? 
The morning, when we have all three boys in bed with us before the day begins.

Best thing about living in New York City?
How it feels big or small depending what you need.